Independent concept
Athens Building Company
Custom home builder
1 of 8: Walkthrough of the live Athens Building Company concept on desktop, from the hero down every section to the footer
Full walkthrough, desktop, muted: hero to footer
1 / 8
Purpose
Help a regional builder's site read as established and specific to its market, rather than interchangeable with any other builder site.
Design decisions
- Anchored the homepage in the builder's own market and recent projects instead of generic industry stock imagery.
- Simplified the inquiry path to match how homeowners actually start: with a project, not a form.