Independent concept
Cannon Construction
Custom home builder
1 of 7: The Cannon Construction and Renovation concept homepage hero: Your Home, Transformed., over a freestanding soaking tub
Homepage hero
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Purpose
Custom home builder sites need to establish trust and show real, finished work quickly: a prospective client is deciding whether to hand over a large project. This concept explores that structure.
Design decisions
- Led with completed or in-progress homes rather than a general company statement.
- Kept the inquiry path to one clear next step instead of competing calls to action.